Website Analytics

Website analytics and SEO are a wide and deep topic. Out of the box, GIPS provides rudimentary and simple support for SEO by defining the following in its index.html:

<meta charset="utf-8"/>
<meta name="description" content="Point of interconnection heatmap by PowerGEM."/>
<meta name="robots" content="nopagereadaloud, nofollow">

These values can be changed or deleted, and new values can be defined. For example, when targeting Google SEO, more tags and metadata may be required — like the google-site-verification metadata tag. Since this is highly company-dependent, it is not defined in index.html out of the box.

Read each search engine's SEO documentation — some allow specifying these metadata tags via HTTP headers as well, making modification of index.html unnecessary.